In today’s economy there is no such thing as chance, we have – after years of studying different markets – learned that success is subject to patterns, that although a company’s decisions may not make sense at the time they were made , the results can be predicted in the medium and long term with a high degree of precision.
This is the work of data analysts, a profession that in the times of the digital age, where our information is measured and stored, our tastes and trends studied and exploited, has seen a huge boom that only seems to grow every year.
Have you ever thought of becoming one of these individuals highly valued by large companies? We are going to explain what this job consists of, and what are the qualities that companies look for in their data analysts.
What is a data analyst?
An expert in analytics is the one in charge of taking a look at numerical values, demographics, consumer trends, fashions and many other factors within the flow of customer interaction with the different instances of a company.
Although it is a complex job, we can easily say that an analyst must be in charge of providing all the information that a company will need in order to increase the sale of its services or products.
Whether in advertising, customer service, error handling, changes of address and expansion. Analysts take over this raw information to synthesize it into specific indications. We are now going to delve a little deeper into these aspects so that you know in detail everything you need about this job, from how to become one of these valuable elements, as well as how relevant and demanded this position is today.
How to become a Data analyst?
This is not a job that can be done without previous education, those interested require studies and acquire the knowledge that these provide, luckily in the United States there are educational programs with everything necessary for this work.
The BS program in Data Science at Bay Atlantic University is one of these options, the program provides students with education in scientific methods of studying statistics, knowledge of computer science, and data-based business management, thus being a program of the most complex to acquire the knowledge that the field requires.
Some of the subjects covered are the following:
- Introduction to programming
- Data structure and algorithms
machine learning - Exploratory data analysis
- Algorithm analysis
- Introduction to artificial intelligences.
On the other hand, the Master of Science in Big Data Analytics program provides excellent knowledge to reach the master’s degree in big data analysis, giving its students the framework to acquire critical observation of data, interpretation and data visualization, all skills that They must be applied in data analysis in the labor field and in the business world.
These are some topics seen in the Mastering program:
- Big Data and Analytics
- Artificial Intelligences
- Machine learning and pattern recognition
- Marketing Analytics
How much does an analyst earn?
As you may have noticed, it is not exactly an easy task, it requires a lot of studies, specialization and critical and logical thinking to be a true Data Analyst but the rewards are more than commensurate with the effort invested and as you can guess it is more intellectual than physical work. which adds the attraction of a calmer and more manageable lifestyle since it can even be done from home.
An average analyst in the United States can generate an annual profit that can range from $40,000 a year to $100,000 for those with the expertise required by larger clients. Seeing no small salary and a job with many benefits, analysts can be hired on a permanent basis by companies or do advisory work as independent agents. So the job is almost assured.
References
https://bau.edu/blog/benefits-of-data-analytics/
https://www.sas.com/en_au/insights/articles/analytics/5-reasons-why-everybody-should-learn-data-analytics.html
https://www.glassdoor.com.ar/Sueldos/estados-unidos-data-analyst-sueldo-SRCH_IL.0,14_IN1_KO15,27.htm#:~:text=El%20sueldo%20nacional%20promedio%20de,de%20%2472.531%20en%20Estados%20Unidos.